The Apollo Theater


The Apollo Theater has jumpstarted the music careers of many. But for some, it’s where they became more than just icons, they became musical royalty.

Apollo Theater x British Airways

More than 70 British Airways flights arrive at LaGuardia airport each week directly from London Heathrow. A collaboration with the airline will introduce passengers from the UK to our own (musical) monarchy.

Boarding passes for British Airways flights will also serve as bus passes that will take passengers to the Apollo Theater.

The Apollo Theater will provide playlists for in-flight entertainment, featuring some of the most prominent artists that have performed there. An airport takeover with Apollo Theatre posters will greet passengers upon departure from LaGuardia.

Souvenirs

Miniature record players with matching records that are each 90 seconds long (the length of time for each performer who took the stage on Apollo’s legendary Amateur Night).



AD: Jess Riporti